10 Best Practices to Manage a Company LinkedIn Page

Published On
Oct 12, 2021
Read Time
3.5 Minutes
OnBlick Inc

With a new set of tools and features, it's easier than ever to get started with LinkedIn pages and drive business impact. The platform provides businesses with immense scope and audience for the latest updates. Better and innovative ways of managing a company LinkedIn page will facilitate great productivity and value to the business.

This article discusses ten tips that will boost your LinkedIn presence.

Managing a Company LinkedIn page

Creating a LinkedIn page is the easiest part. However, managing and posting need more attention to make it happen. Here’s how you can do it effortlessly.

1. Have an Accurate Profile

The company’s profile and the content of the page are searchable on LinkedIn once it is created. The profile picture is the first thing people see when searching for a company. Setting an image that grabs the viewer's attention and stimulates their excitement to know more about the company will be rewarding. Providing accurate information on the profile will help others gather all the necessary information about the company and help connect for future endeavors. An updated profile will increase the audience.

2. Customize your CTA

Every company page has a Call-to-Action (CTA) button under the logo and next to the follow button. LinkedIn allows its users to customize the CTA button from the five options - Contact Us, Learn More, Register, Sign Up or Visit Website. The right CTA depends on the type of interaction that the visitors want to have with the website. For instance, a service-based company may want their visitors to contact them, so clicking on their “Contact Us” button would be the ideal way to get them to do so. The CTA button is a clever way to invite people to contact the company with special offers and registrations for events.

3. Add Locations

If the company provides services at multiple locations, then make sure to include the locations on the page. LinkedIn allows you to add locations for free. This feature will increase your visibility when a potential customer searches for a service provider near their chosen location.

4. Set your Admins

LinkedIn’s pages have page administrators who can post and share content. They can also reply to comments and engage in discussions. After creating a page, go to Admin tools and enable all page admins. Every admin the company plans to add should have a LinkedIn account. LinkedIn pages have various admin roles that allow users to manage all of the activities related to their page.

Page admin roles available on LinkedIn

Paid media admin roles in LinkedIn for your page:

5. Organize the insides of your Page

You may give a few well-trained team leads to access to the company's LinkedIn page. This ensures that only two to three members have admin access to the platform and assures more manageability. Talent or Analytics access can be provided to people or teams who can help drive business results. To ensure that you’re reaching out to the right audiences, align with your regional leads on best practices and content pipelines.

6.  Produce Creative Content

7. Make a Master Plan for your Content

8. Employees as Advocates

9. Show off a bit

10. Check for New features

LinkedIn is always adding new features at a fast pace. One notable example was a feature that let company page admins create a customized follow list for their company but that was retrieved.

But it is worth keeping an eye out for future experiments. It's not uncommon for LinkedIn to experiment with ways to support company engagement.

Summing Up

LinkedIn has over 722 million members scattered across 200 countries and territories worldwide. The platform offers a whole lot of possibilities to businesses, especially SMEs. So, grab the opportunity by rewiring the LinkedIn Page of the company for better success.

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